Privacy Policy

Last updated: 12 June 2025

Dr Vibes (“we”, “our”, “us”) respects your privacy. This page explains what data we collect, why we collect it, and the choices you have. We follow Pakistan’s Personal Data Protection Bill (draft), the EU’s GDPR, and Shopify’s platform rules.

1. Information We Collect 

Category

When we collect it

Examples

Personal details

Checkout, account sign-up, contact forms

Name, shipping & billing address, phone, e-mail

Order data

Checkout, returns, warranty claims

Product purchased, price, payment method, courier tracking ID

Marketing preferences

Newsletter opt-in, SMS alerts

Your consent status, preferred language

Device & usage

Site visit, email opens

IP address, browser type, referring URL, pages viewed, time spent

Cookie & analytics

Site visit

Session cookies, Google Analytics ID, Facebook Pixel

Support history

Live chat, WhatsApp, e-mail

Conversation transcripts, images you send (e.g., skin reaction photos)

We do not knowingly collect data from anyone under 16. If you believe a minor has provided personal data, e-mail info@drvibes.org so we can delete it. 

2. How We Use Your Data

Purpose

Lawful basis (GDPR)

Fulfil orders, process payments, arrange delivery

Contract

Send order confirmations, shipping updates & returns labels

Contract

Provide personalised product tips, routine builders & offers

Consent (you can opt out)

Detect fraud & secure payments (Shopify Risk API)

Legitimate interest

Improve website performance & debug issues

Legitimate interest

Run ads for look-alike audiences on Meta & Google

Consent

Maintain tax & accounting records (7 years)

Legal obligation

 

3. Who We Share It With

Partner type

Why

Safeguards

Payment processors (Shopify Payments, 3G Ban k, Stripe)

Handle card & wallet payments

PCI-DSS compliance, tokenised data

Couriers (TCS, Leopard, Trax)

Deliver your parcel & send tracking SMS

Limited to name, address, phone

Analytics & marketing (Google Analytics, Meta, Klaviyo)

Understand traffic & send e-mails/SMS

EU-US DPF or SCCs for GDPR

IT & security vendors (Cloudflare, BugCrowd)

Keep the site fast & secure

NDA + SOC 2 reports

We never sell your data.

4. Cookies & Similar Tech

Cookie type

Example

Lifespan

Opt-out

Essential

Cart ID, Checkout token

Session

Not optional

Analytics

_ga, _gid

26 months

Browser settings or our banner

Marketing

_fbp, _gcl_au

90 days

Banner or Ad-settings pages

Functional

Locale, wish-list

12 months

Browser settings

The first time you visit, a banner lets you accept or manage non-essential cookies. You can also clear cookies via your browser.

5. Your Rights

  • Access – Ask for a copy of your data.
  • Correction – Fix inaccurate info.
  • Deletion – “Right to be forgotten” (unless we must keep it for tax or fraud prevention).
  • Restriction – Pause processing while an objection is investigated.
  • Portability – Receive your data in a machine-readable file.
  • Withdraw consent – Opt out of marketing any time (link in every e-mail or SMS “STOP”).

To exercise any right, e-mail info@drvibes.org . We’ll respond within 30 days.

6. Data Security

  • Shopify PCI Level 1 secure hosting
  • TLS 1.2 encryption on every page
  • Tokenised card data (we never see your full PAN)
  • Quarterly penetration tests & 24/7 Cloudflare WAF
  • Role-based staff access, 2-factor authentication

 

7. Retention Periods

Data type

Typical retention

Orders & invoices

7 years (tax law)

Support tickets & chat logs

3 years from last contact

Marketing consent records

Until you opt out + 2 years

Analytics logs

26 months, then anonymised

 

8. International Transfers

Our store is hosted on Shopify servers in the USA and Canada. Shopify relies on contractual Standard Contractual Clauses (SCCs) to protect EU/UK personal data.

9. Third-Party Links

Blog articles may link to external sites (e.g., PubMed studies). We aren’t responsible for their privacy practices—read their policies before submitting data.

10. Changes to This Policy

We update this page when laws change or we add new features. Major changes will be announced via e-mail and site banner 14 days before they take effect.

11. Contact Us

Data Protection Officer

info@drvibes.org | +44 7727 751 882
Innovation Tower, Chaklala Scheme 3, Commercial Market, Rawalpindi, Pakistan.